In a world where globalization has become the norm and international trade is essential for economic growth, it’s important to remember the value of supporting local businesses. Choosing to buy from local companies, especially in industries where a country has the potential to be self-sufficient, can have a tremendous impact on the economy. This is particularly true in the case of Innoson Vehicles, Nigeria’s first indigenous car manufacturer.
For decades, Nigeria’s automotive industry was dominated by imported brands, leaving local manufacturers with little room to grow. However, the story of Innoson Vehicles, founded by Innocent Ifediaso Chukwuma in 2007, is one of hope and perseverance. Today, Innoson Vehicles has become a force to be reckoned with in the African automotive industry, with a range of vehicles that meet the needs of consumers across the continent.
So why is it important to support Innoson Vehicles and other local car manufacturers over imported brands? Here are a few reasons:
Job creation: When consumers choose to buy from Innoson Vehicles, they are not only supporting the company, but also the workers who make its vehicles. By creating jobs, local businesses like Innoson Vehicles contribute to the growth and development of the local economy. The company currently employs over 1,800 people, and the number is expected to increase to 1,500 people as it expands its production line to include more buses, trucks.
Self-sufficiency: Choosing to buy from local manufacturers like Innoson Vehicles can help to reduce a country’s dependence on imports, and promote self-sufficiency. By developing its own automotive industry, Nigeria can reduce its import bill, improve its balance of trade, and create a more sustainable economy.
Quality control: When consumers buy from Innoson Vehicles, they can be assured of the quality of the products they receive. Local manufacturers like us have a vested interest in ensuring that our products meet the highest standards of quality, as our reputation is on the line. By contrast, imported brands may not have the same level of accountability, and consumers may not always receive the quality they expect.
Local innovation: We have a deep understanding of the needs of our consumers, and can tailor their products to meet those needs. By buying from Innoson Vehicles, consumers can help to promote innovation in the local automotive industry, and ensure that their needs are being met.
National pride: Finally, choosing to buy from Innoson Vehicles can be a source of national pride. By supporting a local business that is breaking new ground in the African automotive industry, consumers can help to promote a sense of national identity and pride in their country’s achievements.
But the impact of supporting local businesses like Innoson Vehicles goes beyond just the economy. It can also have positive social and environmental impacts. By buying from local manufacturers, consumers can help to reduce their carbon footprint, as locally made products typically require less transportation and shipping than imported goods. This can help to reduce greenhouse gas emissions and promote environmental sustainability.
Furthermore, supporting local businesses can help to build stronger communities. When consumers choose to buy from Innoson Vehicles, they are supporting a company that is invested in the local community, and that contributes to its growth and development. This can help to create a sense of community pride and cohesion, and promote social well-being.
Supporting local businesses like Innoson Vehicles is not just a matter of economic patriotism – it’s a choice that can have a positive impact on the environment, society, and national identity.
By choosing to buy from local manufacturers, consumers can contribute to the growth and development of their communities, promote innovation and sustainability, and help to build a stronger, more self-sufficient economy. So the next time you’re in the market for a car or other product, consider choosing a local brand – it’s a choice that can make a real difference.